1990

BUILDING A CLIENTELE

 Gianni Scumaci is a third generation hairdresser who grew up above the family barbershop in Lincoln.
1991

FIRST UK HAIR SEMINAR
He was cutting hair by the age of 10 and by 14 had toured the UK performing hair seminars on stage.
1995

ACCEPTED INTO VIDAL SASSOON
He is accepted in the prestigious House of Vidal Sassoon in London. Gianni becomes the youngest Creative Director in the company’s history.
2000

THE FANNI

 In 2000, Gianni created ‘The Fanni’, a haircut that had a global impact on the fashion world and dictated the look for many fashion houses. Gucci, Jil Sander and Gap utilised the new look for their shows and advertising campaigns. The haircut became a question point in the board game Trivial Pursuit.
2001

ACADEMY AWARDS
In 2001, Gianni is invited to work at the Academy Awards in Los Angeles to cut the hair for several Oscar nominees. There he stays with Vidal Sassoon for the first time.
2003

FIRST COLLABORATION WITH i-D MAGAZINE
He is the first haircutter in i-D magazine’s history to be recognised with an un-commissioned feature photographic editorial, which celebrated his unique talent for hair cutting and street casting.

2004

INNOVATIVE VISION

His innovative vision takes the art form of cutting hair to a new level outside the hairdressing industry as he begins to collaborate within fashion. This led to his haircuts being featured on magazine covers, in advertising campaigns and creative editorials.

2005

FIRST BRITISH VOGUE COVER
He is commissioned to create a haircut for a Vogue cover shoot with Vogue Fashion Director Kate Phelan, photographer Tim Walker and model Stella Tennant.
2006

FIRST GLOBAL CAMPAIGN WITH JUICY COUTURE
Gianni creates the haircuts and builds wigs for his first global advertising campaign with Juicy Couture, which is launched on giant billboards in New York City's Times Square.
2007

TIM WALKER
On set in the Hollywood Hills with photographer Tim Walker and set designer Simon Costin. He travels extensively through out the world continuing to collaborate in fashion.

2008

PATRICK DEMARCHELIER

On set in Quarzazate Morocco for his first shoot with Patrick Demarchelier.
2009

DAVID BAILEY
In 2009, Gianni is introduced to the iconic photographer David Bailey by Vogue. He has since been responsible for the haircuts and grooming on many of Bailey’s portraits and campaigns.
2010

SIGNED AS INTERNATIONAL VISION DIRECTOR
JOICO Laboratories, a division of Shiseido, appoints him as the International Vision Director for the beauty giant's prestigious hair care brand.
2012

FIRST BOOK
He publishes his first book showcasing his ideas and unique vision for art direction and hair.

2013

GS EDUCATION LAUNCHED

GS Education is formed and Gianni creates his inspired global Salon i-Deas concept for the hair care brand JOICO, inspiring and developing thousands of hairdressers across the world.
2014

PUBLIC SPEAKING
He is invited to share symposiums with Bella Freud and Amanda Harlech and is regularly booked internationally for his public speaking on ‘The hidden intelligence of a hairdresser’.
2015

COLLABORATES WITH APPLE
Apple invites him to be a guest speaker and share his work and creative process within their theatres across their stores.
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2017

JOHN FRIEDA
The hairdressing icon John Frieda appoints Gianni as Vision Director for the brands salons writing a complete GS education program, creating an internal education team and re training the staff from senior to assistant level.

2020

GS ONLiNE

Gianni launches his GS ONLiNE platform showcasing his Heart to Hand library of haircutting techniques which is currently in over 90 countries in the 3 languages of English, Spanish & Italian.

2022

THE GS ACADEMY SPACE

Gianni opened his GS Academy Space set between the mountains in Lazio Italy where participants from all over the world visit for personalised courses.